wordle/.claude/skills/wds-1-project-brief/templates/content-language.template.md

Content & Language: {{project_name}}

Tone of Voice & Content Guidelines

Created: {{date}} Author: {{user_name}} Related: Product Brief

---

Brand Personality

{{brand_personality_summary}}

Personality Attributes

Attribute	Description	Expression

{{#each personality_attributes}} | {{this.attribute}} | {{this.description}} | {{this.expression}} | {{/each}}

---

Tone of Voice

Core Tone

Primary Tone: {{primary_tone}}

{{tone_description}}

Tone Spectrum

Dimension	Our Position	Example
Formal ↔ Casual	{{formal_casual}}	{{formal_casual_example}}
Serious ↔ Playful	{{serious_playful}}	{{serious_playful_example}}
Technical ↔ Simple	{{technical_simple}}	{{technical_simple_example}}
Reserved ↔ Enthusiastic	{{reserved_enthusiastic}}	{{reserved_enthusiastic_example}}

We Say / We Don't Say

We say: {{#each we_say}}

• {{this}} {{/each}}

We don't say: {{#each we_dont_say}}

• {{this}} {{/each}}

---

Language Strategy

Supported Languages

Language	Priority	Coverage	Notes

{{#each languages}} | {{this.language}} | {{this.priority}} | {{this.coverage}} | {{this.notes}} | {{/each}}

Translation Approach

{{translation_approach}}

Localization Notes

{{#each localization_notes}}

• {{this.language}}: {{this.note}} {{/each}}

---

Content Types

UI Microcopy

Buttons, labels, error messages, system feedback

Guidelines: {{#each microcopy_guidelines}}

• {{this}} {{/each}}

Examples: | Context | ✅ Do | ❌ Don't | |---------|-------|---------| {{#each microcopy_examples}} | {{this.context}} | {{this.do}} | {{this.dont}} | {{/each}}

Marketing Content

Headlines, feature descriptions, value propositions

Guidelines: {{#each marketing_guidelines}}

• {{this}} {{/each}}

Informational Content

Service descriptions, about pages, FAQs

Guidelines: {{#each informational_guidelines}}

• {{this}} {{/each}}

---

SEO Strategy

Page-Keyword Map

| Page | URL Slug | Primary Keyword (SE) | Primary Keyword (EN) | {{#if has_german}}Primary Keyword (DE) |{{/if}} |------|----------|---------------------|---------------------|{{#if has_german}}---------------------|{{/if}} {{#each page_keyword_map}} | {{this.page}} | {{this.slug}} | {{this.keyword_se}} | {{this.keyword_en}} | {{#if ../has_german}}{{this.keyword_de}} |{{/if}} {{/each}}

URL Structure

Pattern:

{{url_primary}}          → {{primary_language}}
{{url_secondary}}        → {{secondary_language}}
{{#if url_tertiary}}
{{url_tertiary}}         → {{tertiary_language}}
{{/if}}

Primary Keywords (by language)

{{#each seo_keywords_by_language}} {{this.language}}: {{#each this.keywords}}

• {{this}} {{/each}}

{{/each}}

Local SEO

{{#if is_local_business}} | Property | Value | |----------|-------| | Business Name | {{business_name}} | | Address | {{business_address}} | | Phone | {{business_phone}} | | Email | {{business_email}} | | Opening Hours | {{business_hours}} | | Google Business Profile | {{google_business_status}} | | Business Category | {{business_category}} | {{else}} Not a local business — skip this section {{/if}}

Structured Data Plan

Page Type	Schema Type	Key Properties

{{#each structured_data_plan}} | {{this.page_type}} | {{this.schema_type}} | {{this.properties}} | {{/each}}

Keyword Usage Guidelines

{{keyword_usage_guidelines}}

---

Content Structure Principles

Structure Type

{{structure_type}}

User's Vision

{{users_vision}}

Content Priorities

Must be prominent (visible immediately): {{#each must_be_prominent}}

• {{this}} {{/each}}

Important but secondary: {{#each secondary_content}}

• {{this}} {{/each}}

Navigation Principles

{{#each navigation_principles}}

• {{this}} {{/each}}

Not Included

{{#each not_included}}

• {{this}} {{/each}}

Clarity Level

{{clarity_level}}

---

Content Ownership

Content Type	Owner	Update Frequency

{{#each content_ownership}} | {{this.type}} | {{this.owner}} | {{this.frequency}} | {{/each}}

---

Writing Checklist

Before publishing any content, verify:

{{#each writing_checklist}}

• {{this}} {{/each}}

---

Next Steps

• Visual Direction — Establish visual style and brand
• Phase 2: Trigger Mapping — Connect content to user psychology
• Phase 4: UX Design — Apply tone to interface copy

---

Generated by Whiteport Design Studio