wordle/.claude/skills/wds-6-asset-generation/data/06-generation-instructions.md

Content Generation Instructions

How to generate strategically grounded content variations

---

1. Synthesize All Context

Before generating, review and confirm you understand:

• WHO the user is and what drives them (Trigger Map)
• WHERE they are in awareness (START → END)
• WHAT action this content must enable (Action Filter)
• HOW to make them feel capable (Empowerment Frame)
• WHAT order creates persuasive flow (Golden Circle)

---

2. Generate Multiple Variations

Create 2-3 content variations that differ in:

Variation A: Wish-Focused

• Emphasizes positive driving forces
• Aspirational tone
• "Become the authority," "Stay ahead," "Impress your clients"

Variation B: Fear-Focused

• Addresses negative driving forces
• Problem-recognition tone
• "Stop feeling behind," "Never miss a trend," "No more embarrassment"

Variation C: Balanced OR Awareness-Shifted (choose one):

• Balanced: Combines wish + fear naturally
• Awareness-Shifted: Uses different starting awareness level (if user was uncertain)

For each variation, include:

• Complete content (headlines, body, CTA)
• Rationale explaining the approach
• Why this might resonate

---

3. Presentation Format

Use this format:

---

## Variation A: [Name - e.g., "Wish-Focused"]

### Rationale
[Why this approach, what driving force it emphasizes, when this works best]

### Content

**WHY Section:**
[Content for WHY]

**HOW Section:**
[Content for HOW]

**WHAT Section:**
[Content for WHAT]

### Why This Might Resonate
[Specific user insight or context that makes this effective]

---

## Variation B: [Name]
[Same structure]

---

## Variation C: [Name]
[Same structure]

---

---

4. Explain Strategic Choices

For each variation, show how you applied the strategic context:

• "This opens with [X] because the user is Problem Aware—they need problem validation first"
• "This uses 'you'll be able to' framing because of Badass Users principle"
• "This puts social proof before CTA because Action Filter identified trust as a barrier"

Make the strategy visible.

---

Reference for generating content variations in Step 6