wordle/.claude/skills/wds-1-project-brief/data/vision-synthesize.md

Substep 4: Synthesize & Document

Task

Create concise vision statement and document with conversation context.

Instructions

1. Craft Vision Statement

Based on confirmed understanding, create 1-2 sentence vision statement that:

• Captures aspirational direction
• Is concise and clear
• Feels natural to project context

Adapt to stakes:

• Personal: Playful, energetic
• Business: Professional, value-focused
• Enterprise: Measured, outcome-oriented

2. Document in Product Brief

Add to product-brief.md:

## Vision

[Vision statement]

**Key Insights from Discussion:**
- [Insight 1 - context that matters]
- [Insight 2 - important decision point]
- [Insight 3 - unique angle]

3. Update Design Log

Mandatory: Update dialog/02-vision.md before marking this step complete.

Fill in:

• Opening question + user's first response
• 3-4 key exchanges showing signal-based follow-ups
• Conversation flow summary
• Reflection checkpoint (synthesis + user confirmation/correction)
• Final vision statement
• Key insights captured

Then: Mark Step 2 complete in dialog/progress-tracker.md progress tracker

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Examples by Stakes

Personal/Hobby:

"Build a delightful tool that helps designers organize inspiration in a way that actually makes sense - visual, fast, and connected to real projects."

Small Business (Källa):

"Create a professional web presence that clearly shows the breadth of our services - from lawnmowers to tour buses - to build credibility with summer tourists while filtering out calls we can't help with."

Enterprise:

"Transform customer service from reactive ticket resolution to proactive issue prevention through intelligent automation, reducing response time by 70% while freeing agents to handle complex cases that require human judgment."

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Full Example (Källa)

Vision statement:

"Create a professional web presence that clearly shows the breadth of our services - from lawnmowers to tour buses - to build credibility with summer tourists while filtering out calls we can't help with."

Key insights documented:

• Primary audience is summer tourists who need fast help (time-sensitive, stressed)
• Owner wants efficiency not growth - already at capacity
• AutoExperten certification is key trust signal
• Current phone calls are repetitive - website should answer common questions
• Service breadth (lawnmowers → tour buses) is unique selling point

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Next

After documenting, load and execute: step-03-positioning.md