Visual overview connecting business goals to user psychology
Created: {{date}} Author: {{user_name}} Methodology: Based on Effect Mapping (Balic & Domingues), adapted for WDS framework
This is the visual overview. For detailed documentation, see:
{{vision_statement}}
{{#each objectives}}
{{#each prioritized_groups}}
Priority Reasoning: {{this.reasoning}}
{{this.persona_summary}}
Key Positive Drivers: {{#each this.positive_drivers}}
Key Negative Drivers: {{#each this.negative_drivers}}
{{/each}}
%%{init: {'theme':'base', 'themeVariables': { 'fontFamily':'Inter, system-ui, sans-serif', 'fontSize':'14px'}}}%%
flowchart LR
%% Business Goals (Left)
{{#each business_goals}}
BG{{@index}}["<br/>{{this.emoji}} {{this.title}}<br/><br/>{{#each this.points}}{{this}}<br/>{{/each}}<br/>"]
{{/each}}
%% Central Platform
PLATFORM["<br/>{{platform_emoji}} {{platform_name}}<br/><br/>{{platform_tagline}}<br/><br/>{{platform_transformation}}<br/><br/>"]
%% Target Groups
{{#each target_groups}}
TG{{@index}}["<br/>{{this.emoji}} {{this.name}}<br/>{{this.priority}}<br/><br/>{{#each this.profile}}{{this}}<br/>{{/each}}<br/>"]
{{/each}}
%% Driving Forces
{{#each target_groups}}
DF{{@index}}["<br/>{{this.emoji}} {{this.name}}'S DRIVERS<br/><br/>WANTS<br/>{{#each this.positive_drivers}}✅ {{this}}<br/>{{/each}}<br/>FEARS<br/>{{#each this.negative_drivers}}❌ {{this}}<br/>{{/each}}<br/>"]
{{/each}}
%% Connections
{{#each business_goals}}
BG{{@index}} --> PLATFORM
{{/each}}
{{#each target_groups}}
PLATFORM --> TG{{@index}}
TG{{@index}} --> DF{{@index}}
{{/each}}
%% Light Gray Styling with Dark Text
classDef businessGoal fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
classDef platform fill:#e5e7eb,color:#111827,stroke:#9ca3af,stroke-width:3px
classDef targetGroup fill:#f9fafb,color:#1f2937,stroke:#d1d5db,stroke-width:2px
classDef drivingForces fill:#f3f4f6,color:#1f2937,stroke:#d1d5db,stroke-width:2px
{{#each business_goals}}
class BG{{@index}} businessGoal
{{/each}}
class PLATFORM platform
{{#each target_groups}}
class TG{{@index}} targetGroup
class DF{{@index}} drivingForces
{{/each}}
{{focus_statement}}
Primary Design Target: {{top_group.name}}
Must Address: {{#each must_address_drivers}}
Should Address: {{#each should_address_drivers}}
{{shared_drivers}}
{{unique_drivers}}
{{#if conflicts}}
{{conflicts}} {{/if}}
This Trigger Map Poster provides a quick reference. For detailed work:
Generated with Whiteport Design Studio framework Trigger Mapping methodology credits: Effect Mapping by Mijo Balic & Ingrid Domingues (inUse), adapted with negative driving forces