booking-example.md 1.1 KB
Example: Service Booking (Appointment Goal)
Trust-building booking flow
The 5 Questions
1. Core Feature
"Consultation booking with social proof - testimonials + credentials"
2. Entry Point
"Friend recommendation (shared link)"
3. Mental State
"Curious but cautious, need to trust before committing time/money"
4. Mutual Success
Business: Consultation booked (lead captured)
User: Confident in decision, looking forward to meeting
5. Shortest Path
Friend link → About page → Testimonials →
Book consultation → Confirmation
Scenario Captured
SCENARIO: Trust-Building Booking
START: Friend recommendation (curious but cautious)
END: Consultation booked (confident, excited)
CRITICAL PATH:
1. About page → Understand who you are
2. Testimonials → See social proof
3. Credentials → Verify expertise
4. Book consultation → Commit with confidence
5. Confirmation → Excitement reinforced
BUSINESS GOAL: Consultation booked
USER GOAL: Confident decision, trust established