ecommerce-example.md 1.1 KB
Example: E-commerce (Sales Goal)
Transparent purchase journey
The 5 Questions
1. Core Feature
"Transparent pricing breakdown - shows all costs upfront"
2. Entry Point
"Google search 'affordable [product]'"
3. Mental State
"Anxious about hidden costs, need transparency before committing"
4. Mutual Success
Business: Purchase completed
User: Confident in value, no surprise costs
5. Shortest Path
Google → Product page → Transparent pricing →
Add to cart → Checkout → Confirmation
Scenario Captured
SCENARIO: Transparent Purchase Journey
START: Google search (anxious about hidden costs)
END: Purchase completed (confident in value)
CRITICAL PATH:
1. Product page → See product + upfront pricing
2. Pricing breakdown → Understand all costs
3. Add to cart → Commit to purchase
4. Checkout → Complete transaction
5. Confirmation → Confidence reinforced
BUSINESS GOAL: Product sale
USER GOAL: Confident purchase, no surprises