saas-example.md 1.0 KB
Example: SaaS (Subscription Goal)
Frictionless onboarding
The 5 Questions
1. Core Feature
"Quick setup wizard - gets users to first success fast"
2. Entry Point
"ChatGPT recommendation"
3. Mental State
"Overwhelmed by current tools, need simple solution that just works"
4. Mutual Success
Business: Active monthly subscription
User: Problem solved, no complexity added
5. Shortest Path
ChatGPT → Landing → See demo → Sign up →
Quick setup → First success
Scenario Captured
SCENARIO: Frictionless Onboarding
START: ChatGPT recommendation (overwhelmed, need simplicity)
END: First success (problem solved, staying subscribed)
CRITICAL PATH:
1. Landing → Understand it's simple
2. Demo → See it in action
3. Sign up → Low friction entry
4. Quick setup → Minimal configuration
5. First success → Immediate value
BUSINESS GOAL: Monthly subscription
USER GOAL: Problem solved without complexity