wordle/.claude/skills/wds-6-asset-generation/data/00-purpose-examples.md

Content Purpose Examples

Three examples demonstrating how to define clear, testable content purpose

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Example 1: Landing Page Hero

content_purpose:
  content_type: "Landing page hero section"

  purpose_statement: "Hook Problem Aware hairdressers by validating their frustration and promising transformation"

  audience:
    who: "Harriet (hairdresser, ambitious, small-town)"
    state: "Problem Aware - feels behind when clients ask about trends"
    context: "Landing on site from Google search or Instagram ad"

  success_criteria:
    - "User immediately recognizes themselves in the problem"
    - "User feels validated, not alone"
    - "User wants to continue reading (doesn't bounce)"

  model_priorities:
    primary: ["Customer Awareness ⭐⭐⭐", "Golden Circle ⭐⭐⭐"]
    secondary: ["Badass Users ⭐⭐", "Trigger Map ⭐⭐"]
    tertiary: ["Action Mapping ⭐"]

  review_question: "Does a Problem Aware hairdresser feel seen and want to learn more?"

Analysis:

• Specific audience state: Problem Aware (not just "hairdressers")
• Measurable outcome: "Recognizes themselves" and "doesn't bounce"
• Model priority: Customer Awareness and Golden Circle emphasized for landing page hook
• Testable: Can observe if users recognize themselves and continue reading

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Example 2: Error Message

content_purpose:
  content_type: "Form validation error message"

  purpose_statement: "Help user fix invalid email while maintaining confidence and reducing frustration"

  audience:
    who: "New user attempting signup"
    state: "Frustrated - made a typo, wants to fix it quickly"
    context: "Just clicked submit and saw error"

  success_criteria:
    - "User understands what's wrong"
    - "User knows exactly how to fix it"
    - "User doesn't feel stupid or blamed"
    - "User successfully resubmits"

  model_priorities:
    primary: ["Badass Users ⭐⭐⭐", "Action Mapping ⭐⭐⭐"]
    secondary: ["Customer Awareness ⭐"]
    tertiary: ["Golden Circle ⭐", "Trigger Map ⭐"]

  review_question: "Can user fix error quickly without feeling frustrated?"

Analysis:

• Emotional state: Frustrated (critical for error messages)
• Dual focus: Fix problem AND maintain confidence
• Model priority: Badass Users and Action Mapping for functional content
• Testable: Can measure successful resubmission and user sentiment

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Example 3: Product Comparison Feature

content_purpose:
  content_type: "Shelf life comparison row in feature table"

  purpose_statement: "Convince value-conscious users that 3x longer shelf life saves them money and hassle"

  audience:
    who: "Product Aware users comparing us to competitors"
    state: "Evaluating features, looking for differentiators"
    context: "In active comparison mode, possibly has competitor tab open"

  success_criteria:
    - "User understands the 3x advantage"
    - "User connects longer shelf life to personal benefit (saves money/waste)"
    - "User sees this as competitive advantage worth paying for"

  model_priorities:
    primary: ["Trigger Map ⭐⭐⭐", "Badass Users ⭐⭐"]
    secondary: ["Action Mapping ⭐⭐", "Customer Awareness ⭐"]
    tertiary: ["Golden Circle ⭐"]

  review_question: "Does user see 3x shelf life as a compelling reason to choose us?"

Analysis:

• Comparison context: User actively evaluating competitors
• Value connection: Not just "3x longer" but "saves money/hassle"
• Model priority: Trigger Map emphasized for understanding driving forces
• Testable: Can assess if users understand and value the advantage

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Quick Reference: Purpose Templates

Persuasion:

• "Convince [audience] that [claim] by [strategy]"
• "Activate [driving force] through [benefit/proof]"
• "Move [start awareness] to [end awareness] by [approach]"

Education:

• "Enable [user] to [action] with [confidence level]"
• "Help [user] understand [concept] in [timeframe]"

Functional:

• "Guide [user] to [action] with zero [friction]"
• "Maintain [emotion] while [outcome]"

Brand:

• "Connect [audience] to our [value]"
• "Inspire [emotion] through [story]"

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Examples demonstrating content purpose definition across different content types