From Trigger Map to first sketch
You've created your Trigger Map. Now: What should you start sketching?
This process helps you identify:
Inherit platform strategy from Product Brief and confirm for this scenario
Which core feature serves your primary target group?
Where does the user first come into contact with your solution?
How are they feeling at this moment?
What does winning look like for both business and user?
Minimum steps from starting point to mutual success
Identify the relevant Trigger Map context for this scenario
Sales-driven transparent purchase journey
Subscription-driven frictionless onboarding
Appointment-driven trust-building flow
Once you have clarity on all 7 steps (including strategic context), start sketching the journey.
Each sketch serves the path from trigger to mutual success, guided by the Trigger Map.